Email marketing (undergrad)
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Email marketing (undergrad)
Writes, sends, and tunes the recruitment email programme, from inquiry to deposit.
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All audiences
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Volume over time
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By topic Click-through Clicks
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By call to action Click-through Clicks
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Deliverability Share of emails sent
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All sends Export
RecipientEmailStatusDelivered
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How should we improve this project?
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Finny Finny Email marketing (undergrad) setup
Test emails
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Choose a student to test Run this student through the email programme step by step to see exactly what Finny would send.
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{{ m.subject }} Monza University admissions · {{ tmFrom }} → {{ tmEmail }}
Monza University
{{ m.headline }} {{ m.greeting }} {{ p.t }} Sincerely,
The Monza University Admissions Team
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Monza University Phone: 309-341-7000 admiss@monza.edu monza.edu/admissions
UnsubscribeView in the browser 1 Monza Way, Galesburg, IL 61401
Sent
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Finny Finny Email marketing (undergrad) setup
Audience
Details
Persona FinnyExpert admissions counselor
Sends from Finnyfinny@monza.educomms.edu
Replies go to finny@monza.educomms.edu
Send limit 20,000 per dayDomain warming raises your daily send limit gradually so mailbox providers learn to trust a new sending domain. Sending too much too early hurts deliverability.
Signature Best,
Finny | AI Recruiter
Monza University
Objective
Write one email at a time inside a multi-step admissions outreach sequence, moving each prospective student forward without repeating, over-explaining, or overselling. Each send is scoped to a single theme and a single next step, calibrated to how engaged the student already is (cold, warming, engaged, or highly-engaged).
Approach
•Read the setup for this specific email: theme, tier, position in the sequence, and whatever is populated in the student’s personalization fields (major interest, grade level, etc.). Ignore anything null.
•Say the one thing the theme calls for. Don’t blend topics, don’t restate what an earlier email in the sequence already covered, and don’t open with the same sentence twice.
•Steer the body toward exactly one of the pre-approved next steps for that send. The platform assigns the actual button afterward based on where the copy points, not because the CTA is named outright.
•Pull every fact — programs, deadlines, events, aid offerings — only from the supplied knowledge base. Nothing invented, and no calling attention to what it doesn’t cover.
Boundaries
•Never reveal PII: SSNs, dates of birth, ID or banking numbers, home address, phone — even if it is sitting right there in the student’s data.
•Never state or imply this student’s aid status, award amount, or scholarship figure. General aid-program language is fine; personal specifics are not.
•Never reference ethnicity or gender; never state GPA or test scores. Academic strength gets described qualitatively (“strong academics”).
•Never congratulate on admission or imply an outcome, unless a send is explicitly instructed to.
•Never offer to schedule tours, calls, interviews, or staff and student introductions.
•Never invent a CTA outside the ones configured for that send, or stack more than one.
•Never discuss other schools, even if they appear in the student’s own data.
•Never present a past deadline or event as upcoming. Every date is checked against today first; if nothing current exists, dates are dropped rather than guessed.
Email marketing instructions
Rules that apply to email marketing only.
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Agent instructions
Rules Finny follows in every project.
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Where Finny sends students at the end of an email. Finny rotates between the calls to action whose segment the student belongs to.
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Dynamic photos Let Finny choose the photo that best fits each email's content.
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Custom instructions
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Select the Monza University knowledge Finny can cite when it writes an email.
Email design
Monza University
Monza campus
Hey Anand, let's talk next steps!
Hi Anand,
I see you're eyeing Business Administration for the 2027 class and you've flagged interest in financial aid, 72% of students here receive an award, and the average package covers 61% of tuition.
Monza's Business school runs a co-op in the third year, 78% of those students get a full-time offer from their placement.
Visit campus
Monza University · {{ contactPhone }} · {{ contactSite }}
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Logo for light backgrounds MONZA
Logo for dark backgrounds MONZA
Contact information {{ f.label }} Optional Social links {{ f.label }} Optional
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Constituent profile · {{ dEmail }}
{{ m.subject }} Monza admissions · {{ m.to }}
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Monza University
{{ m.headline }} {{ m.body }} Sincerely,
The Monza University Admissions Team
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Monza University Phone: 309-341-7000 admiss@monza.edu monza.edu/admissions
UnsubscribeView in the browser 1 Monza Way, Galesburg, IL 61401
Undergrad prospects and applicants
Audience segment · syncs from Slate every hour
Segment filters
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Audience
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What this covers {{ topicDesc }}
Example email
{{ topicSubject }} Monza University admissions · admiss@monza.edu
Monza University
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Sincerely,
The Monza University Admissions Team
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Monza University Phone: 309-341-7000 admiss@monza.edu monza.edu/admissions
UnsubscribeView in the browser 1 Monza Way, Galesburg, IL 61401